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"Buy it, borrow it, steal it, but get your hands on it! If you follow Danny's advice on how to sell tickets, you won't have an unsold seat in the house all season long!"--Ralph Black, American Symphony League
- Sales Rank: #1215925 in Books
- Published on: 1981-08-01
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .70" w x 6.00" l, 1.07 pounds
- Binding: Paperback
- 300 pages
Most helpful customer reviews
1 of 1 people found the following review helpful.
"Subscribe Now" -- a must-read for anyone in theatre
By Norman Mark
Danny Newman has created the template for promoting and saving theatres, operas and symphonies. "Subscribe Now" remains a must-read for anyone interested in saving theatres through subscription memberships. It could mean the difference between limping along in poverty and triumphing over current economic adversities
0 of 0 people found the following review helpful.
Right on time
By A. Walker
I had gotten this book within 24 hours of buying it. I am so happy that I can start my class on the right foot.
Plus it was 50% cheaper than book stores.
16 of 16 people found the following review helpful.
Danny Newman is my god
By A Customer
As the volunteer box office manager for a small theater company in the Midwest, I have found Mr. Newman's book the single most valuable arts marketing book I've ever read. It is filled with many wonderful, practical ideas to help a company bring in an audience. I've used many of his suggestions to build our subscription by 25% a year for the last three years. Newman provides clear directions to put his ideas into practice. His Keep It Simple Stupid style is easy and often amusing to read, and he provides a wealth of examples for the non-professional marketer (me). *Most* important, this book brims with optimism. When confronted with kindly but dim-witted audience members and tempermental artistic directors, Mr. Newman is the little voice that says "You can do this, and it will be great!" I love you, Danny.
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